3 Common Mistakes in Marketing Strategies


Wednesday, April 21, 2021

There are several in-person and online programmes related to marketing, and many of them emphasize the importance of not making the most common mistakes in the discipline. Find out what these mistakes are.



Many students choose to enrol in in-person and online programmes (such as in-person and online master's degrees) related to marketing because it is a discipline that has gained popularity over the last few years. However, even though there are many graduates from these in-person and online master's degrees, professionals still see how some mistakes are recurrent.

Therefore, it is helpful to know what those mistakes are, so both new students and graduates from these in-person and online programmes can avoid them. So, without further to do, here are the most common mistakes made by marketing professionals.

Losing focus of the customers' needs


During these in-person and online master's degrees, professors emphasize on the importance of paying attention to the customers' needs and wishes. However, many graduates from these in-person and online programmes end up focusing on themselves rather than on the customers.

So, what professionals who impart classes in these in-person and online master's degrees recommend is that graduates from these in-person and online master's degrees ask themselves: Why am I creating this content? If the answer is not related to the customer, they should start over.

Trying to reach a very large audience


One of the main problems brands have today is that they are trying to be appealing to everyone. Of course, this can not happen. There is no way a brand can conduct a marketing strategy that appeals to both a teenager and a middle-aged man.

Therefore, graduates from in-person and online programmes related to marketing should narrow their audiences to a specific demographic with common interests. It will result in a more effective marketing strategy and, consequently, in more customers.

Copying other marketing strategies


In the same way you cannot apply the same strategy to appeal to everyone, a strategy that can be effective in every company doesn' exist. It does not matter if your competition is successful using brand new packaging for their products, that might not be what works best for your brand.

So, the professionals who impart classes in these in-person and online master's degrees are very clear: Never copy your competition. It is better to fail with your idea than to fail applying the method everyone else is using.

Which institutions offer in-person and online master’s degrees related to marketing?


In South Africa, the number of in-person and online programmes is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Master of Philosophy in Marketing offered by the IMM Graduate School. It is just one of the master's degrees available in this institution and it has a length of two years.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website: www.mastersdegrees.co.za




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