Online Masters: What Kinds of Instagram Marketing Campaign Exist?

Wednesday, May 12, 2021

Postgraduate online programmes related to marketing are focusing on social media marketing now more than ever, and Instagram is one of their main topics.

There are several online programmes out there related to marketing, especially when it comes to postgraduate programmes like online master's degrees. Nowadays, these online programmes are focusing more and more on social media platforms such as Facebook, Instagram and Twitter, and on how marketing can be improved there.

As a result, graduates from these online programmes can create great marketing strategies in websites and apps such as Instagram. So, let’s take a look at the different types of campaigns graduates from these online master's degrees launch on various social media platforms such as the ones mentioned above.

Cause Campaigns

Graduates from these online programmes are completely sure that one of the most important aspects of a brand are its values. By creating Cause Campaigns, different brands can show their values by promoting awareness days or events.

Awareness Campaigns

This kind of campaign focuses on showing the company’s products and services. Professionals who impart lectures at these online masters degrees ensure that these campaigns are the perfect choice for new businesses who are trying to find their place in the market.

Sales and promotions

Another kind of campaign is the one related to sales or promotions. This kind of campaign is set to function when there are discounts available and you want to attract as many people as possible so you can sell more. It is one of the most important and effective ones when it comes to sales, so graduates from postgraduate online programmes in marketing recommend it as one of the most usable kinds of marketing campaigns.

Which institutions offer online master's degrees in marketing?

In South Africa, the number of online programmes available is high and ever-growing. However, when it comes to this particular field of study, the best option might be the Master of Philosophy in Marketing offered by the IMM Graduate School. It is just one of the many online master's degrees available in this institution, and it has a length of two years.

If you want to get more information about this programme or any of the other in-person and online programmes available in different South African institutions, you can begin your search by visiting our website:

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